ACCOMPLISHMENTS

 

Award-winning editor who has recruited and managed offsite teams of freelance writers and managed members of lean editorial and design teams working from multiple U.S. and foreign cities, with external vendors and multiple corporate stakeholders. Has shepherded numerous writers to national writing award nominations and prizes.

 

Award-winning journalist with a national William Allen White award for Public Service writing on Yosemite National Park.

 

Successful project manager who has developed and launched print and web-based media on time and under budget for museums, nonprofit foundations, health care, high-tech, and other corporate clients.

 

Museum, nonprofit, and cultural affairs specialist who has successfully launched multimedia content for museum websites, cultural institutions, and nonprofits including Edutopia.org, California Academy of Sciences, Oakland Museum of California, and San Mateo County History Museum.

 

 

EXPERIENCE


Independent Content Producer | March 2010 to present; San Rafael, CA

www.barbaratannenbaum.com

Writer, project manager, and award-winning journalist. Recent clients include The Daily Beast, eBay, Bank of the West, Santa Clara University's Global Social Benefits Institute, Doremus Advertising Agency, Superscript—alumni publication of Columbia University, Takepart.com, James Irvine Foundation, Marin Community Foundation, National Wildlife Federation, and Institute of the Golden Gate, the New York Times, San Francisco Magazine, the Catamaran Literary Reader, and the Chicago Quarterly Review.


Web Writer and Project Manager | April 2012 to September 2013; San Francisco, CA

California Academy of Sciences

Content producer, writer and project manager of science-related materials to extend Academy brand across multiple digital platforms. Collaborate across departments to produce public-facing website landing pages, promos, blogs, Mobile Apps, live Web cam feeds, and in-house news channel “Science Today.” Project managed the development of docent-training microsite on new Drupal platform, SEO upgrade of Science Today news channel, Youth and education program landing pages, Research expeditions and scientist profiles, and co-manage programming of home page promotions also developed in Drupal. Department point person for bi-weekly all-staff updates on Digital Engagement Studio activities and responses to public inquires on Pocket Penguin app.


Managing Editor | June 2008 to February 2010; San Rafael, CA

Edutopia.org website and EdutopiaMagazine

Currently direct the schedule and flow of work by editorial, video, art, multimedia, and production contributors across print and web platforms. Ensure that content meets highest quality standards and meets all deadlines. Recruit outside freelancers for development of new content. Manage staff copy editors and freelance fact checkers and proofreaders. Develop and enhance production workflow processes. Hire and schedule production resource needs for multiplatform projects (grant-related initiatives that appear both in print and online). Create yearly web and print schedules and editorial calendar in consultation with print vendors. Manage the relationship with the third-party prepress vendor and oversees delivery of files to the printer. Oversee creation of special online/PDF membership premiums. Manage invoices for all content freelancers. Track all content costs and prepares monthly budget reports for Editorial Director. Coordinate with advertising traffic manager the magazine page layouts for six issues per year. Wrote and produced stories and for print and web site.

 

Website Content Developer/Project Manager | August 2007 to April 2008; San Francisco, CA

California Academy of Sciences

Project Manager of three-phase website launch for the California Academy of Sciences. Achieved goal of implementing more than 100 HTML and Flash pages containing new content, photos, and videos on time and on budget. Achieved project goals of launching new site in support of a major membership and fundraising drive. Wrote editorial calendar, hired writers, provided editorial direction, editing, and writing for site. Maintained production schedule and enforced deadlines while working with off-site editorial director, consulting web design team, and in-house webmaster and programming team. Oversaw editorial process involving feedback, input, and sign-off responsibility from in-house stakeholders, scientists, and personnel. Throughout the project, coordinated all fact-checking with appropriate in-house scientists and obtained sign-off/approvals by internal stakeholders. Coordinated photo research with in-house graphic designer, Academy stock photography databases, and Academy scientists.

 

Freelance Journalist | July 1999 to present; San Rafael, California

Writer/reporter producing long-form feature articles, profiles and cultural affairs stories for magazines, newspapers, and websites. Cover stories and bylined articles have been published in the New York Times, Los Angeles Times magazine, Salon.com, Bay Nature Magazine, PlanetOut.com, Benefit Magazine, California History Magazine, Pacific Sun Newsweekly, California Lawyer, Out Traveler, Sunset Magazine, San Francisco Magazine, San Francisco Chronicle, LA Weekly, Biography Magazine, Stanford Magazine, American Home Style & Garden, San Francisco Museum of Modern Art, Oakland Museum of California History, icPlanet.com, Seniors.com, 101communications, and NextMonet.com and more.

 

Conference/Speaking Opportunity Coordinator | August 2004 to August 2007, San Rafael, CA

Keynote Systems, Inc.

Researched conferences and speaking opportunities focused on Internet performance measurement and monitoring for executives and product managers. Managed the Speaker’s Bureau for executives on the topics of Streaming Media, VoIP, Wireless, Mobile, Customer Experience across multiple vertical industries and Service-Level Management issues in the wired and wireless arenas.

 

Managing Editor | January-October 2005; San Rafael, CA

Choice: The Magazine of Professional Coaching

Managed offsite editorial production for quarterly publication with geographically disbursed edit/production team. Substantive edits and revisions on all features and columns, copy-editing and proofing of final pages, wrote all display text and recommended art.

 

Freelance Corporate Writer | July 1999 to 2005; San Rafael, CA

Public Relations/Marketing writer with an emphasis on hi-tech for corporate clients including Keynote Systems; Kulsea PR, Laurie Evans & Associations; Eastwick Public Relations; ObjectSwitch (now Kiberia); and Oracle. Client-driven writing projects included press releases, customer case studies, collateral marketing pieces, nonbylined viewpoint editorials, and marketing White Papers.

 

Customer Editorial Program Manager | January 1998 to June, 1999; Redwood Shores, California

Oracle Corporation

Contract assignment to manage all aspects of a public relations program focusing on new Oracle customer success stories worldwide. Oversaw production and media placement of all customer announcements. Project management responsibilities included writing press releases, obtaining and tracking all internal and customer approvals, managing agency resources, coordinating customer references and program information across departments, conducting customer interviews, and maintaining master archive of all interview transcripts. Researched and wrote weekly and quarter-end press releases.

 

Senior Managing Editor | September 1996 to December, 1997; Emeryville, California

Age Wave Communications

Executive Editor of Horizons and Transitions magazines for a strategic marketing solutions firm. Project manager of membership publications developed for Secure Horizons, a Medicare-risk HMO. Created marketing themes, editorial, and cover concepts. Assigned, edited, and wrote editorial for publications. Attended consumer focus group testing of materials and concepts. Participated in strategic planning meetings. Co-wrote RFPs. Also served as Senior Managing Editor of new publication launches including First Wave, More Life, Living Your Best Years, Always On the Go, Interchange, and Better & Better magazines. Hired and managed staff including art directors, copy editors, proofreaders. Oversaw budgets and editorial production. Participated in high-level strategic debriefs with corporate clients. Obtained regulatory approval on healthcare editorial.

 

Senior Editor | December 1989 to September 1996; KQED, Inc., San Francisco, California

San Francisco Focus Magazine

Award-winning editor and writer. Assigned, edited, and wrote features, profiles, and essays for monthly, regional consumer magazine. Conceptualized stories and worked with nationally known writers. Senior editorial management of regular departments. Editorial specialist on health, consumer services, travel, and environment. Hired as Copy Editor/Systems; promoted to Associate Editor and Senior Editor. Was also Managing Editor of three consumer trade books including Smart Health: The Complete Guide to Health Care in the Bay Area (vols. I and II) and Best Bay Area Bargains: The Insider's Guide to Smart Shopping for Almost Everything. Designed magazine's first website, using HTML, Photoshop, and Fetch. Created and managed editorial project databases in Filemaker Pro. Conducted technical research for management. Represented Focus magazine on consumer issues on KPIX and KGO television.


OTHER PUBLISHING POSITIONS

Assistant Production Editor | Macworld Magazine | 11/86 – 11/89

Transportation Editor | Daily Commercial News | 8/84 – 2/86

Marketing Assistant | Turtle Island Publishers | 10/83 – 7/84

 

EDUCATION

University of California at Berkeley | Political Economy of Industrial Societies, Bachelor of Arts

Hebrew University of Jerusalem, Israel | Exchange student, Education Abroad Program


CONTINUING EDUCATION

Harvard University’s Neiman Conference on Narrative Journalism, December 2005

UCLA Writers' Conference, February 2001

New York State Writers' Institute, Skidmore College, Summer 2000

Stanford Professional Publishing Course, Summer 1998

Squaw Valley—Art of the Wild Writer's Conference, Summer 1994

Squaw Valley Writer's Conference, Summer 1993

 

AWARDS

1996 National Magazine Award Finalist for Service Journalism, Editor: "The Real Truth About Breast Cancer," San Francisco Focus, October 1995

1996 William Allen White award for investigative journalism, Editor: "Aftershocks," San Francisco Focus, April 1995

1996 William Allen White Gold award for General Excellence, San Francisco Focus

1994 William Allen White award for Public Service Journalism, Writer: "They Paved Paradise, Yosemite at the Crossroads," San Francisco Focus,

January 1993

1994 William Allen White award for Service to Readers, Editor: "Special Women's Health Issue," San Francisco Focus, September 1993

1994 William Allen White Gold award for General Excellence, San Francisco Focus

 

Professional Associations/Public Service

California Studies Association, Steering Committee, 2002 through 2004

CSA conference organizer: 2003 at UC Davis, 2004 at Loyola Marymount University

Panelist/Speaker: 2002 CSA Conference at Dana Point, “Issues in California Fiction”

Panel Organizer/Moderator: 2004 CSA Conference at Loyola Marymount, “Farewell, My Lovely: Is Film Noir Dead? New Thoughts on a Dark Subject”

National Gay and Lesbian Journalist Association, SF Chapter Board Member, 2004

Marin County Humane Society, Volunteer, 2004 to present

Dog Behavior and Training Department and Pet Pal volunteer